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School of Business, Public Policy and Social Entrepreneurship
Anshu Gupta

Dr. Anshu Gupta

Assistant Professor


Assistant Professor , School of Business, Public Policy and Social Entrepreneurship


Anshu Gupta obtained her masters, MPhil and doctoral degrees in Operational Research from Department of Operational Research, University of Delhi, India. Her research interest includes mathematical modeling and optimization in the field of Marketing and Software Reliability Engineering. She has worked on innovation diffusion modeling, promotional planning and control, software reliability modelling, optimization for decision problems in software development life cycle.

Past Experience

Before joining AUD in Feb 2010, Dr Gupta has worked as an Assistant Professor at Department of Operational Research, University of Delhi from August 2009 to January 2012. She has taught courses on Mathematical Programming, Software Engineering and Marketing Management. She has also worked as guest Lecturer at Keshav Mahavidyalaya, University of Delhi for a period of July 2008 to March 2009. Prior to July 2008 she has been a Research Fellow at Department of OR, University of Delhi (2003-2008).

My Zone / Area of Expertise

Research Papers in peer Reviewed Journal

  • Jha PC, Aggarwal R, Gupta Anshu, Kapur PK, “Optimal allocation of promotional resource for multi – product in segmented market for dynamic potential adopter & repeat purchasing diffusion models”, International Journal of Advanced Operations Management, 3(3/4): 257 – 270, 2011
  • Kapur PK, Pham H, Gupta Anshu and Jha PC, “Optimal release policy under fuzzy environment”, International Journal of Systems Assurance Engineering and Management, 2(1):48–58, 2011
  • Jha PC, Aggarwal R, Gupta Anshu (2011), “Optimal media planning for multi-products in segmented market”, Applied Mathematics and Computation, 217(16): 6802-6818
  • Kapur PK, Gupta Anshu, Goyal SK, Jha PC (2010), “Software quality assurance using software reliability growth modeling (state of the art)”, International Journal of Business Information Systems, 6(4):463-496
  • Kapur PK, Gupta D, Gupta Anshu, Jha PC (2008), “Effect of introduction of fault and imperfect debugging on release time” Journal Ratio Mathematica, 18:62-90
  • Jha PC, Gupta D, Gupta Anshu, Kapur PK (2008), “Release time decision policy of software employed for the safety of critical system under uncertainty”, OPSEARCH, Journal of Operational research Society of India, 45(3):209-224
  • Jha PC, Gupta Anshu, Kapur PK (2008), “Bass model revisited”, Journal of Statistics and Management Systems, Taru Publications, 11(3):413-437
  • Gupta Anshu, Kapur R, Jha PC (2008), “Considering testing efficiency in estimating software reliability based on testing variation dependent SRGM” International Journal of Reliability, Quality and Safety Engineering, World Scientific Publishing, 15(2):77-81
  • Kapur PK, Gupta Anshu, Jha PC (2007), “Reliability growth modeling and optimal release policy of a n-version programming system incorporating the effect of fault removal efficiency”, International Journal of Automation and Computing, Springer, 4(4):369-379
  • Kapur PK, Gupta Anshu, Jha PC (2007), “Reliability analysis of project and product type software in operational phase incorporating the effect of fault removal efficiency”, International Journal of Reliability, Quality and Safety Engineering, World Scientific Publishing, 14(3):219-240
  • Jha PC, Gupta Anshu, Kapur PK (2007), “On maximizing the adoption of multi-products in multiple market segments" Journal of Information and Optimization Sciences, Taru Publications, 28(2):219-245


Research Papers in Refereed Proceedings/Presented in Conference

  • Manik P, Gupta Anshu, Jha PC (2011), “Differential Evolution Approach to Promotional Effort Allocation in Segmented Market for Multi-Period Promotion Strategies in a Planning Horizon Incorporating Repeat Purchase”, International Conference in Soft Computing for Problem Solving, Roorkee, India, December 20-22. 2011
  • Gupta Anshu, Manik P, Aggarwal S, Jha PC (2011), “Optimal Advertisement Planning on Online News Media, proceedings of International Congress on Productivity, Quality, Reliability, Optimization and Modeling, organized by ISI, QCI and DRDO jointly at Indian Habitat Centre, New Delhi, 963 – 978, February 2011
  • Kapur PK, Gupta Anshu, Gupta D, Jha PC (2008), “Optimum software release policy under fuzzy environment for a n-version programming system using a discrete software reliability growth model incorporating the effect of fault removal efficiency”, Advances in Performance and Safety of Complex Systems, Verma AK, Kapur PK and Ghadge SG (Eds.), Macmillan Advance Research Series, 803-816, Januaury 2008
  • Kapur PK, Gupta Anshu, Jha PC, Kumar UD (2007), “Adoption of newer successive technologies”, Quality Reliability & Infocom Tecnology, Kapur PK and Verma AK (Eds.), Macmillan Advance Research Series, 10-25
  • Kapur PK, Kumar D, Gupta Anshu, Jha PC (2006), “On how to model software reliability growth in the presence of imperfect debugging and fault generation”, Proceedings of 2nd International Conference on Reliability and Safety Engineering, INCRESE-2006, IIT Kharagpur, 261-268,  December 2006


Workshop Attended

  • National Workshop on Innovative Quality Practices & Six Sigma and Robust Design for E-Business Excellence, MSRIT Banglore, March 10-14, 2008
  • Workshop on Mathematical Modeling, Optimization and Their Application, Bharti Vidyapeeth’s Institute of Computer Applications and Management, Delhi, Apr 23-27, 2007.

Scholarship/Honours & Awards

  • Young Author of the Year Award, 2009, by Society for Reliability Engineering, Quality and Operations Management
  • Best Application Paper Award, National Symposium on Recent Advances in Optimization Theory and Application, Academic Research Center, Delhi, Oct 27-28, 2006.
  • JRF-NET (UGC), 2003
  • Gold Medalist, M.Sc. OR, 2003
  • O.P. Jain Memorial Scholarship for the year 2002-2003



  • Software Reliability Assessment with OR Application an advanced textbook, Springer-Verlag London Limited in Reliability Engineering Series, May 2011 co-authored with Kapur PK, Pham H, and Jha PC

 Chapter in Edited Book

  • Contributions to software reliability with or application Wiley Encyclopedia of Operations Research and Management Science,  DOI:  10.1002/978 0470400531 .eorms0194, 14 Jan 2011 co-authored with Kapur PK and Kumar R